Places of inspiration

Laid out before you is one of Stockholm’s many picturesque old cobblestone streets. Inside the stone houses, snugly tucked away in their beds, people are snoozing. The sun is ascending the tinned rooftops and the whole world is quiet. Walking on these stones, one cannot deny the legacy of a glamourous past.

The city at its finest.

Outdoors is where Swedes go when they need to get away. And up here in Norrland there is plenty of outdoors. Imagine skiing for miles in pristine country and not encountering a soul. Except for maybe the odd lynx or wolverine. If you feel adventurous you might camp out at night under the starry sky.

Nature is wild and absolute up here. Just as we like it.

Long gone are the clangs of clashing swords and the might of glimmering armour in the billowing wheat fields of Skåne. Still, history lingers at Glimminge Hus, the oldest medieval castle in Scandinavia. In a time when Swedes and Danes fought for supremacy over the southern lands, wheat played a crucial role for surviving the cold winters. Then some enterprising Swede discovered that the crop also could be used to make vodka. A Swedish all time favorite was born.

Today, winter wheat is the key ingredient in ABSOLUT Vodka.

There is no place like the brand home. Literally. Three amazing floors dedicated to exhibiting and expressing the spirit of ABSOLUT. Every furniture piece is a work of art. Every design item in its proper place. Minute attention paid to the smallest detail.